B2B website launch with content, SEO and PR
A new B2B website built and launched with a content pipeline, technical SEO and clean linkbuilding from day one, so the site performed instead of ranking for nothing.
Client context
An NDA-protected US B2B scaleup with a product but no real web presence or inbound engine, preparing for a funding-backed growth push.
Challenge
A brand-new site ranks for nothing and has no backlink profile. Marketing and the build sat in different places, slowing everything down.
What we did
- Built the marketing site with technical SEO baked in from the first day.
- Launched a content pipeline plus PPC for immediate traffic.
- Ran digital PR and clean linkbuilding to start a real backlink profile.
Process
- Goals, audit and a plan across content, SEO, PPC and PR.
- Build the site with structured content and SEO.
- Launch content and campaigns together for day-one traction.
- Measure and feed insight back into the site and spend.
Result and impact
The site launched with traffic and a growing organic footprint instead of silence, with marketing and build moving as one team.
Metrics are illustrative until confirmed with the client.
This is an NDA-protected engagement. Client name and identifying details are withheld; industry, region, challenge, solution and outcome are shared in an approved form.
Because they built the site, marketing actually shipped on launch day.Head of growth (quote representative, under NDA)